Fixed-fee accounting, tax, and advisory for modern businesses
We handle your monthly accounting, file your annual taxes, and provide strategic advisory — all under one predictable, fixed-fee model.
Client Profitability
January 2026
Revenue
$169,500
Gross Margin
51.1%
↑ +2.8pts
Overdue AR
$12,800
↑ Needs action
| Client | Revenue | Margin | Status |
|---|---|---|---|
| TechStart Inc | $48,000 | 60% | Profitable |
| GrowthCo | $36,000 | 65% | Profitable |
| Bloom Brands | $28,500 | 60% | Profitable |
Founded by a team from
Everything you need to run your finances with confidence
You're buying certainty — not another dashboard.
Monthly Accounting
- Books closed by the 10th business day
- Full transaction categorization and reconciliation
- Decision-ready reporting (P&L, Balance Sheet, Cash Flow)
Predictable, fast, and accurate every month
Tax Preparation & Filing
- Annual federal and state tax filing
- Quarterly estimated tax calculations
- Tax-aware bookkeeping all year long
Delivered through our licensed CPA partner network
Strategic Advisory
- Monthly 60-minute video advisory cadence
- Financial forecasting and runway modeling
- Hiring affordability and marketing ROI analysis
Fractional CFO guidance without the $5,000/mo price tag
Built for modern businesses
We work best with a specific type of company.
Good fit
- Startups and high-growth companies
- Agencies — marketing, web, software, IT, and consulting
- Restaurants, retail, e-commerce, and hospitality
- Healthcare, real estate, construction, and professional services
- Small and mid-sized businesses ready to run their books in the cloud
- Comfortable corresponding exclusively over email and video conference
- On automated monthly or annual billing via ACH or credit card
- Owners who want accounting, tax, and advisory under one roof
Not a fit yet
- Large enterprises with a full in-house finance team
- Businesses unwilling to move bookkeeping to the cloud
- Businesses that require in-person meetings
- Businesses that pay by check or need manual invoicing
- Tax-only engagements (we pair tax with accounting)
- One-off or hourly projects (we work on an ongoing, fixed-fee basis)
Your bookkeeper sends you a P&L. You need answers.
"Can I afford to hire?"
You're ready to bring on your next hire, but your books closed 45 days ago. You build a spreadsheet, guess at the numbers, and either delay the decision or take the risk blind.
"Which clients are actually profitable?"
You have a dozen active clients. Some feel great, others drain your team. But your bookkeeper doesn't track profitability by client — so you're guessing who to keep and who to fire.
"What happened to my cash?"
Revenue is up, but your bank balance is down. Your bookkeeper can't explain why. You spend a weekend digging through QuickBooks yourself.
Generic bookkeeping gives you reports. Laya gives you answers.
Built for your industry
From startups and agencies to restaurants, retail, and professional services — our playbooks adapt to how you actually operate.
Startups
Investor-ready books, runway visibility, and tax-ready financials as you scale.
- Runway and burn-rate tracking
- Investor-ready monthly reporting
- R&D and startup tax credits
Marketing Agencies
Track profitability by client, manage contractor costs, and optimize utilization.
- Client and service-line profitability
- Contractor cost allocation built into your close
- Employee utilization tracking
Software Dev Studios
Scale your engineering team with confidence through clear financial visibility.
- Clear runway and cash flow modeling
- Contractor vs. employee cost analysis
- Predictable day-10 monthly close
Restaurants
Tighter food and labor costs, multi-location reporting, and sales tax handled.
- Food and labor cost tracking
- Daily sales and POS reconciliation
- Sales tax registration and filing
Retail & E-commerce
Inventory, margins, and multi-channel sales reconciled into clean books.
- Inventory and COGS tracking
- Multi-channel sales reconciliation
- Sales tax across states (nexus)
Professional Services
Streamline your back office so you can focus on client delivery.
- Full transaction categorization
- AR and AP visibility
- Clean books for end-of-year tax filing
Three steps to financial confidence
From setup to insights in days, not months.
Connect your stack
QuickBooks Online + Gusto/Rippling + Stripe/Mercury/Brex. One-time setup: chart of accounts, client mapping, contractor classification.
We use a schema built for your business model — not generic templates
We close your books
Expert categorization and reconciliation. Every close is reviewed before delivery.
You receive: P&L, Balance Sheet, Cash Flow — plus profitability and advisory insights on higher tiers
You make decisions with confidence
Clear data on client profitability, cash flow, and hiring capacity — updated with every close.
Decision-ready insights and support when you need it
What business owners are seeing
Representative examples based on common patterns.
Professional services firm, 12 people
Representative exampleBefore
Books 2 months behind. No client profitability data. Hired based on gut.
After Laya
Closed by day 8. Identified 3 unprofitable clients. Hired a designer with confidence.
Growth-stage company, $2.4M revenue
Representative exampleBefore
Inconsistent close. $4K tax surprise. Board meetings stressful.
After Laya
Predictable cadence. Tax planned quarterly. Board deck ready in minutes.
These are representative examples, not guaranteed results.
Simple, predictable pricing
Fixed-fee plans that scale with your business. No hourly billing, no surprises.
Built by someone who's done this before
Varun Annadi
Founder & CEO
Varun spent the early part of his career shipping products in world-class execution environments — multiple generations of Apple Watch at Apple, a cross-functional AR Glasses program at Google, and product leadership at Noom. He built a reputation for navigating complex technical challenges, managing global partners, and delivering crisp executive communication to Apple's COO and Google VPs.
In parallel, he co-founded SPA Associates, an accounting and financial advisory firm. He helped grow the firm from $0 to $5M+ in revenue and scaled operations to a 70-person organization across the US and India — designing the systems and workflows that made it possible to serve hundreds of small businesses reliably.
After Harvard Business School, Varun founded heva, an AI-native healthcare platform — onboarding 70+ providers, reaching $250K ARR, and raising a $3.1M pre-seed.
Laya brings all of this together: the accounting firm operational expertise, the big-tech product thinking, and the founder experience. It's the firm Varun always wanted to build.
Background
Frequently asked questions
Common questions from business owners considering Laya.
Financial confidence for your business starts here.
Stop making $100K decisions with 60-day-old data.