About Laya
Laya is a modern accounting and advisory firm for businesses that want predictable monthly closes, decision-ready reporting, and a clear upgrade path from bookkeeping to tax. We run vertical playbooks for startups and agencies — so your books reflect how your business actually works.
Our Mission
To give business owners the financial clarity they need to make confident decisions — without the complexity of enterprise tools or the limitations of traditional bookkeeping.
"We built Laya because we've seen what happens when business owners don't have the financial visibility they need. They delay hires, keep unprofitable clients, and make decisions based on gut feel instead of data. It doesn't have to be that way."
— Varun Annadi, Founder
What Makes Laya Different
Traditional bookkeepers give you reports. We give you answers.
Vertical Playbooks
We run vertical-specific playbooks so your books reflect how your business actually works. Today we serve startups and agencies — with more verticals coming soon.
Client Profitability Tracking
Most bookkeepers track your total revenue. We track profitability by client and by service line — so you know exactly which relationships are making (or losing) you money.
10-Day Close Guarantee
Your books are closed and delivered by the 10th of every month — not 45 days after month-end. Fresh data means better decisions.
Decision Tools Included
Beyond bookkeeping, we provide hiring calculators, cash flow projections, and scenario modeling — the tools you need to make confident decisions about growth.
Meet the Founder
Varun Annadi
Founder & CEO
Varun spent the early part of his career shipping products in world-class execution environments — multiple generations of Apple Watch at Apple, a cross-functional AR Glasses program at Google, and product leadership at Noom. He built a reputation for navigating complex technical challenges, managing global partners, and delivering crisp executive communication to Apple's COO and Google VPs.
In parallel, he co-founded SPA Associates, an accounting and financial advisory firm. He helped grow the firm from $0 to $5M+ in revenue and scaled operations to a 70-person organization across the US and India — designing the systems and workflows that made it possible to serve hundreds of small businesses reliably.
After Harvard Business School, Varun founded heva, an AI-native healthcare platform — onboarding 70+ providers, reaching $250K ARR, and raising a $3.1M pre-seed.
Laya brings all of this together: the accounting firm operational expertise, the big-tech product thinking, and the founder experience. It's the firm Varun always wanted to build.
Built by a team with experience at
Ready to get started?
Book an intro call and see if Laya is the right fit for your business.