Industry expertise
Laya provides monthly accounting for marketing agencies that need to understand client margins as well as revenue. We organize fees, media spend, payroll, and contractor costs in QuickBooks Online, then close the books and review the reports with you. Agree the allocation rules and reporting scope up front so the numbers answer your pricing, staffing, and cash questions.
Your business
Retainer fees are visible on invoices; unplanned revisions and senior-team time are less obvious. Compare earned fees with the labor and contractor costs of delivering the same work before deciding which accounts to grow.
Amounts collected for ad platforms can make billings look large while adding little to the agency’s own fees. Keep pass-through amounts identifiable in management reports and agree the financial-statement treatment with your accountant.
An unassigned freelancer invoice can sit in overhead even when it belongs to client delivery. Consistent project coding lets you review both account-level costs and the total cost of running the agency.
Retainers, project deposits, late invoices, and platform payments have different timing. A profitable month can still need close attention to collections and upcoming commitments.
Our approach
We reconcile bank and credit-card balances, organize transactions, and review the balance sheet as part of the monthly accounting scope. The close gives your management reports a reliable starting point.
We define the client, project, or service-line reporting structure with you. Staff allocations require usable time or capacity data; contractor invoices need a consistent client reference. We distinguish supported allocations from estimates.
Where included in the engagement, compare earned fees with delivery costs and explain the changes. Advisory can help you evaluate scope changes, effective rates, staffing, and pricing decisions using those reports.
The accounting close identifies outstanding invoices and balances. Forecasting and scenario analysis are separate advisory work: confirm the forecast horizon, assumptions, and review cadence before relying on them.
Illustrative example
These invented monthly figures illustrate delivery margin; they are not a client result or an industry benchmark. Media spend is shown separately from service fees in this management example.
The fee did not change, but delivery margin fell by 15 percentage points. Review the extra work, allocation assumptions, and contract before changing price or scope. This contribution still has to cover agency overhead; it is not net profit.
Explore the illustrative sample closeBase, Summit, and Peak include monthly accounting; Vista is advisory only for businesses with an existing accounting team. Confirm time-data availability, cost allocation, contractor reporting, tax work, and forecast requirements in the engagement. The close schedule depends on receiving complete records and resolving open items.
Review plans and billing termsFAQ
A few practical details, so you know what to expect.
Examples and guides
Explore an illustrative monthly close and practical guides to the decisions your reports can support.
Start with a conversation
We’ll talk through your business, your books, and where you could use a hand.
