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Laya

Laya services

Strategic Advisory

Strategic advisory gives you fractional CFO-level guidance without the $5K/month price tag. Every month you sit down with a Laya partner to look forward — at runway, hiring, pricing, and the decisions that actually move the business — instead of only looking back at last month's books.

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The work

What’s included

60 minutes with a partner, every month

Each month you get a dedicated 60-minute video session with a Laya partner — not a bookkeeper or an account manager. You set the agenda, walk through your numbers together, and leave with clear answers and next steps you can act on before the next session.

Forecasting, runway, and scenario modeling

We build forward-looking financial models off your actuals: cash-flow forecasts, runway projections, and side-by-side scenarios so you can see what a new hire, a price change, or a slow quarter does to your bank balance before you commit to it.

Hiring-affordability analysis

Before you make an offer, we model the fully loaded cost of the role against your revenue and runway. You see exactly how the hire changes your monthly burn and how many months of cushion remain — so headcount decisions are made on numbers, not optimism.

Pricing, marketing, and operations ROI

We pressure-test your pricing against margin, measure the return on your marketing and operating spend, and help you decide where the next dollar should go. Advisory turns clean financials into the few decisions that compound over the year.

The process

How it works

  1. 01

    1. We start from clean books

    Advisory works because it sits on top of a real monthly close. We start from financials that are reconciled and current through the 10th business day, so every conversation is grounded in numbers you can trust.

  2. 02

    2. You meet your partner each month

    We schedule a recurring 60-minute video session, build the forecasts and models the agenda calls for, and walk through them with you live — runway, hiring, pricing, and whatever decision is in front of you.

  3. 03

    3. You act between sessions

    You leave each session with specific, prioritized next steps. Questions that come up before the next meeting go over email, so guidance doesn't stop the moment the call ends.

Built for your industry

StartupsMarketing AgenciesSoftware Dev StudiosProfessional ServicesConsulting FirmsRestaurants

FAQ

Before we talk.

A few practical details, so you know what to expect.

What does a monthly advisory session actually cover?
Whatever decision is most pressing for you. Common topics: cash-flow forecasting and runway, whether you can afford a hire, how to price a new offer, where marketing spend is paying off, and how a big purchase or slow month changes your numbers. You set the agenda; we bring the models and the analysis.
Is this really a CFO?
It's fractional CFO-level guidance — the forecasting, scenario planning, and decision support a CFO provides — delivered monthly by a Laya partner. You get the strategic thinking without a $5K/month full-time hire. For most growing businesses, a focused hour a month with a partner is exactly the right level of CFO support.
Who actually delivers the advisory?
A Laya partner — not a junior bookkeeper or a rotating account manager. The same partner works with you month over month, so they understand your business, your history, and your goals, and the guidance gets sharper over time rather than starting from scratch each session.
Can I get advisory without full accounting?
Yes. If you already have an internal accounting team or bookkeeper, advisory is available on its own as our Vista plan at $1,000/month. You get the monthly partner session, forecasting, and decision support without moving your bookkeeping to us — provided your books are kept current in QuickBooks Online.
How is advisory delivered?
Remotely. The monthly session is a 60-minute video call, and follow-up questions between sessions go over email. There are no in-person meetings to schedule — you get partner-level guidance from wherever you work.
Which plan includes advisory?
Advisory is included on the Peak plan at $1,500/month, alongside monthly accounting and tax. If you only want advisory, choose the Vista plan at $1,000/month, which is advisory-only for businesses that already have their books handled.

One predictable fee

Strategic advisory is included on the Peak plan at $1,500/month; standalone advisory is available as Vista at $1,000/month.

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Examples and guides

See the work behind the numbers

Explore an illustrative monthly close and practical guides to the decisions your reports can support.

Explore the illustrative sample close Consulting Utilization Rates: Targets & Revenue CalculatorAgency Benchmarks: Margins, Utilization & Cash

Start with a conversation

Tell us what
you’re building.

We’ll talk through your business, your books, and where you could use a hand.

Book an Intro