Notes on running a business.
Practical guidance on cash flow, accounting, and the decisions that come with running a business.
Articles — Page 7
Paid Media Agency Cash Reserve: How Much Do You Need?
Paid media agencies face unique cash flow risks that standard business advice doesn't account for. Here's how to calculate the right cash reserve for your agency — and why the answer isn't simply "3-6 months of expenses."
Agency Capacity Planning: 11 Steps to Better Margins
Agency capacity planning is the process of matching your team's available hours to client demand — so you hit utilization targets, protect gross margin, and grow without burning people out. Here's how to build it.
When to Fire an Unprofitable Agency Client (2026 Guide)
Not every client is worth keeping. Learn the financial signals, decision framework, and step-by-step process for cutting unprofitable agency clients without burning bridges.
Cash Flow Forecasting for Agencies With Ad Spend Float
Ad spend float is the #1 cash flow killer at performance agencies. Learn how to build a 13-week rolling forecast that accounts for pass-through timing, client payment gaps, and payroll — before a shortfall hits.
Paid Media Agency P&L: How to Show Client Profitability
Most paid media agencies track revenue by client but can't tell you which clients are actually profitable. Here's how to build a P&L that shows client-level margins — including how to handle pass-through ad spend correctly.
Startup Tax Deadlines Founders Can't Miss
A complete guide to startup tax deadlines, required forms, common filing mistakes, and deductions most founders overlook — organized by entity type and calendar date.
Delaware Franchise Tax for Startups: Avoid the Overpayment Trap
Most Delaware startups overpay their franchise tax by thousands — sometimes tens of thousands — because they use the wrong calculation method. Here's exactly how to calculate, file, and pay the right amount.
R&D Tax Credit Basics for Startups: The Founder's Guide
The federal R&D tax credit lets qualifying startups offset up to $500,000 of payroll taxes per year — even before they're profitable. This guide explains who qualifies, what expenses count, how the payroll offset works, and how to file.
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