Notes on running a business.
Practical guidance on cash flow, accounting, and the decisions that come with running a business.
Articles — Page 11
Finance Operations Checklist for Startups After Raising Capital
Raising capital changes your financial obligations overnight. This checklist covers the 12 finance operations priorities every startup founder must address in the first 90 days after closing a round.
Startup Monthly Close Checklist After a Seed Round (2026)
Closed your seed round? Here's the exact monthly close checklist every startup founder needs to protect runway, satisfy investors, and build board-ready financials from day one.
QuickBooks Online Setup for Paid Media Agencies (2026 Guide)
A step-by-step QuickBooks Online setup guide built specifically for paid media and advertising agencies — covering chart of accounts, pass-through ad spend, client profitability tracking, and the common mistakes that break agency books.
How to Reconcile Google, Meta & TikTok Ad Spend in QuickBooks
Multi-platform ad spend reconciliation is one of the messiest parts of month-end close for paid media agencies. Here's a step-by-step system to reconcile Google, Meta, and TikTok ad spend in QuickBooks — accurately, every month.
Monthly Reporting Package for Paid Media Agencies: Complete Guide (2026)
A monthly reporting package for a paid media agency should do more than show ROAS. Learn what to include, how to structure it, and how to use it to make better financial decisions as a founder.
How to Separate Ad Spend Pass-Through from Agency Revenue
Pass-through ad spend is one of the most common sources of distorted financials at performance agencies. Here's exactly how to separate it from true agency revenue — and why it changes everything about how you read your P&L.
Month-End Close Checklist for Paid Media Agencies (2026)
A step-by-step month-end close checklist built specifically for paid media agencies — covering pass-through ad spend, client profitability, revenue recognition, and how to close clean books by day 10.
Fractional CFO vs Outsourced Accounting: What Service Businesses Actually Need (2026 Guide)
Most service businesses need both fractional CFO and outsourced accounting services, not one or the other. Learn the key differences, when to implement each layer, and how they work together to build a complete finance function.
FAQ
Before we talk.
A few practical details, so you know what to expect.
Where can I see an example of Laya’s monthly reporting?
Which plans include monthly accounting?
How should I use the examples and calculators?
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